At a private dinner Friday night, Emil Michael, Uber’s senior vice president of business, suggested that the company should hire a team of journalists and opposition researchers to counter bad press and even attack members of the media that criticize the company.
Michael, who previously worked for Klout, the website and mobile app that uses social media analytics to rank users according to online social influence, suggested spending “a million dollars” on this team, which would look into “your personal lives, your families.” Michael made the statements in front of a crowd of influential New Yorkers at Manhattan’s Waverly Inn last week.
Michael specifically mentioned that such a plan could be used to spread personal details about the life of Sarah Lacy, the editor-in-chief of PandoDaily, a Silicon Valley website whose coverage of Uber has been far from positive.